When did Wired become such a Vogue?

I recently had to use or lose some Airline Miles with a carrier I don't fly any longer and they gave me the option of getting some magazines instead.

If there's one thing that I like is magazines, they don't take long to read, they're portable and you can throw them in the trash.....er I mean recycle, when you're finished with them.

One of the magazines I started getting was WIRED, which I thought was a technology magazine, but apparently I was confused. I've gotten two issues so far and I'm still marveling at how much of a nontechnology magazine this is. Its almost like Maxim or Radar - and yes I subscribe to those too. I know those are "Mens Magazines" but if you recall, I love The Girls Next Door.

Some of the amazing highlights include an article on how to count cards and sleep on two hours a day and an article on how Nair works....all in that cutesy kind of pencil drawn pictures with captions.

I was startled at the number of ads, so I did a little count. Out of 172 pages (and that includes 4 pages for front/back cover) there were 80 full pages of advertisements, that's almost 47% ads.

At least on tv they only bombard us with about 26% ads (unless you're watching the infomercial channel).

Fortunately 29 pages (36.25%) were at least tech related (computers, etc), there were 2 pages each for (2.5%) for classified ads, software, cellular service and surprisingly travel. The big kicker was 22 pages (27.5%) devoted to Automobiles (now granted that could be because the cover was devoted to developing a fuel efficient car) followed by 11 pages (13.75%) geared towards credit cards and financial services, what?

The ones that really surprised me though were:
- 5 pages (6.25%) focusing on booze....booze...in a technology magazine.

- 3 pages (3.75%) of the pages were Goodwill ads (you know the ones where the big corporations say "oh look at all the wonderful things we do while we're raping America)

- 1 page (1.25%) and the back cover at that, was entirely devoted to, I think, a faucet. The Bold Look of Kohler. But I don't get the ad, what are they trying to convey? Here's a 50's looking woman flying a futuristic plane all while keeping her hair out of her eyes in an open cockpit with running water. Huh?

You tell me, what does this ad say to you?